💼 About This Role

You'll support the development and lead the execution of integrated marketing campaigns for BFF, the leading social networking app. You'll drive user growth and brand awareness through data-driven strategies and culturally resonant partnerships. This role offers the opportunity to shape BFF's brand presence in the U.S. market.

🎯 What You'll Do

• Lead integrated marketing campaigns across paid, earned, and owned channels.
• Manage go-to-market brand partnerships from concept through execution.
• Collaborate cross-functionally with Creative, PR, and Growth teams.
• Own talent and influencer strategy, briefing and managing creators.

📋 Requirements

• 8+ years of marketing experience with deep consumer branding knowledge.
• Experience with digital and social media marketing.
• Proven experience managing 360 integrated consumer campaigns.
• Deep understanding of Gen Z culture and trends.

✨ Nice to Have

• MBA or Masters degree.
• Experience using data and metrics to measure impact.