Description

You will own the strategy and execution of demand generation programs targeting mid-market and enterprise accounts, driving pipeline growth through integrated campaigns across multiple channels. Partnering closely with Sales and RevOps, you will design targeted campaigns to increase account engagement and accelerate revenue opportunities.

Requirements

• Experience building demand generation programs targeting mid-market and enterprise audiences in B2B SaaS
• Understanding of complex buying processes and multi-stakeholder engagement
• Experience with account-based marketing and account-level strategies
• Strong commercial mindset and data-driven approach
• Hands-on campaign execution and optimization

Responsibilities

• Own strategy and execution of demand generation programs for mid-market and enterprise segments
• Design targeted campaigns to increase account engagement and accelerate revenue opportunities
• Partner with Sales, RevOps, and cross-functional marketing teams
• Run integrated campaigns across multiple channels to build awareness and generate pipeline
• Use performance data and attribution to optimize campaign ROI