Tech Stack

Description

You will architect the expert experience, transforming how world-class professionals perceive GLG through lifecycle automation, high-touch brand moments, and new innovations. You'll build segmentation strategies, lead multi-channel marketing programs, and collaborate across teams to strengthen expert community engagement and retention.

Requirements

• Bachelor's or Master's degree in Marketing, Business, Communications, or related field
• 7+ years progressive marketing experience with lifecycle marketing strategy success
• Strong analytical and research skills to translate insights into actionable strategies
• Fluency in mar-tech tools including marketing automation, CRM, and analytics
• Experience managing multiple campaigns across markets and managing agency relationships

Responsibilities

• Develop segmentation and marketing strategy to differentiate GLG and drive expert community engagement
• Lead segmented, multi-channel marketing programs for expert experience improvements and adoption
• Collaborate with Product and Expert teams to map and automate expert journeys and reduce friction
• Develop marketing for strategic recruitment initiatives and proactive brand-building in expert segments
• Build data-driven processes for expert communication optimization, A/B testing, and KPI benchmarking