💼 About This Role

You'll own the go-to-market strategy for an AI-powered AppSec platform at a fast-growing cybersecurity startup. Your core impact will be defining messaging and positioning that differentiates from traditional vendors. You'll also lead sales enablement with pitch decks and ROI calculators.

🎯 What You'll Do

• Own go-to-market strategy for AppSec suite
• Develop core messaging and positioning
• Lead sales enablement with pitch decks and whitepapers
• Conduct competitive analysis to identify market gaps
• Drive integrated marketing campaigns with Demand Gen

📋 Requirements

• 8+ years of experience in Product Marketing
• Strong background in Cybersecurity, especially AppSec or DevSecOps
• Expertise in technical storytelling for complex topics
• Experience supporting Enterprise Sales and buyer's journey

✨ Nice to Have

• Experience marketing AI or Machine Learning products
• Existing relationships with industry analysts (Gartner, Forrester)
• Technical background as engineer or security practitioner

🎁 Benefits & Perks

• 🚀 Work with world-class minds in AI and security
• 🌍 Remote-first culture across US, Europe, and Israel
• 💡 High ownership and low-ego collaboration
• 🔐 Solve critical cybersecurity challenges

📨 Hiring Process

Estimated timeline: 2-3 weeks · AI estimate

1. 1Recruiter Call· 30 min
2. 2Hiring Manager Interview· 45 min
3. 3Technical/Product Presentation· 60 min