💼 About This Role

You'll lead the overall brand strategy for Insomnia Cookies, ensuring clarity and consistency across every customer touchpoint. You'll partner with the Creative Director to translate strategy into compelling creative that drives cultural relevance and business growth. This role offers a 4-day work week and a highly visible leadership opportunity to shape brand identity.

🎯 What You'll Do

• Evolve brand strategy including positioning and architecture
• Translate customer insights into actionable brand platforms
• Lead brand strategy behind integrated campaigns and launches
• Define and track brand performance metrics with analyst
• Act as brand authority across the organization

📋 Requirements

• 8–12+ years of marketing leadership experience
• Consumer brand experience (lifestyle, food/beverage, QSR)
• Track record connecting brand strategy to business growth
• Deep knowledge of Gen Z behavior and social platforms

✨ Nice to Have

• Experience in QSR or fast-casual industry
• Passion for brand culture and food experiences

🎁 Benefits & Perks

• 🗓️ 4-day work week (flex Fridays)
• 💰 Competitive salary + bonus + equity
• 🍪 Free cookies and branded swag
• 🎉 Fun, entrepreneurial culture

📨 Hiring Process

Estimated timeline: 2-4 weeks · AI estimate

1. 1Recruiter Screen· 30 min
2. 2Hiring Manager Interview· 45 min
3. 3Panel Interview· 60 min