2h ago
Product Marketing Manager
Boston, MA
full-timemid Hybridworkplace management software
Tech Stack
Description
You will translate product capabilities into compelling stories for small businesses using the AllBooked platform, driving customer acquisition and product adoption. This high-impact role involves shaping positioning, leading product launches, and leveraging insights to improve go-to-market performance.
Requirements
- Professional experience in product marketing, ideally B2B SaaS to SMB
- Strong curiosity for research and understanding audience and product
- Excellent storytelling and writing skills for sales and customer content
- Love for experimentation with messaging and AI tools
Responsibilities
- Define and evolve AllBooked's positioning and differentiation
- Lead high-impact product launches end-to-end
- Conduct competitor research and sharpen positioning
- Create messaging, assets, and sales plays
- Analyze adoption and funnel metrics to refine engagement
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