2h ago

Product Marketing Manager

Boston, MA
full-timemid Hybridworkplace management software

Tech Stack

Description

You will translate product capabilities into compelling stories for small businesses using the AllBooked platform, driving customer acquisition and product adoption. This high-impact role involves shaping positioning, leading product launches, and leveraging insights to improve go-to-market performance.

Requirements

  • Professional experience in product marketing, ideally B2B SaaS to SMB
  • Strong curiosity for research and understanding audience and product
  • Excellent storytelling and writing skills for sales and customer content
  • Love for experimentation with messaging and AI tools

Responsibilities

  • Define and evolve AllBooked's positioning and differentiation
  • Lead high-impact product launches end-to-end
  • Conduct competitor research and sharpen positioning
  • Create messaging, assets, and sales plays
  • Analyze adoption and funnel metrics to refine engagement
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