about 5 hours ago

Content Marketing Manager

San Francisco, California
full-timemidLegal Technology

Description

You will own the strategy, execution, and distribution of content across multiple channels including blogs, case studies, videos, and social media. Your work will drive brand awareness, demand generation, and product education for an AI-powered contract intelligence platform.

Requirements

  • 3-6 years in content marketing, ideally in B2B SaaS, legal, or technology
  • Exceptional writing and editing skills
  • Proactive problem-solving attitude
  • Portfolio of published work demonstrating range and strategic thinking
  • Strong project management skills
  • Experience creating content for enterprise audience (legal, finance, professional services)
  • Familiarity with SEO and AEO/GEO best practices and tools
  • Familiarity with content analytics tools (Google Analytics, Marketo)
  • Familiarity with CRM tools like Salesforce
  • Comfort working in a small, high-growth startup environment

Responsibilities

  • Develop and execute a content calendar for brand awareness and demand generation
  • Source and research stories from the business, customers, and legal industry
  • Write and edit blog posts, case studies, white papers, email campaigns, social media copy, and sales enablement materials
  • Create videos, podcasts, and interactive content formats
  • Collaborate cross-functionally with product, sales, design, and customer success teams
  • Maintain content marketing infrastructure (calendars, quote databases, brand deliverables)
  • Build and maintain a library of customer stories and case studies
  • Develop creative content campaigns for brand awareness and demand generation
  • Manage and optimize content for SEO and AEO/GEO
  • Track and report on content performance metrics
  • Partner with external agencies, freelancers, or contractors
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