3h ago
Manager/Senior Manager, Growth Marketing
Bangkok, Thailand
full-timeseniorTravel Visa Sponsor
Tech Stack
Description
You will own growth strategy and execution for a new B2C fintech product, from acquisition to retention. Collaborate with product, fintech, and marketing teams to launch and scale this new vertical within Agoda.
Requirements
- 8+ years marketing experience with 3+ years hands-on growth/direct marketing in app-based or digital products
- Strong analytical skills with experience using SQL and BI tools to analyze CAC, LTV, retention
- Entrepreneurial mindset; comfortable with ambiguity and building from scratch
- Excellent stakeholder management and cross-functional collaboration skills
- Nice to have: experience in fintech, performance marketing for financial products, launching new products
Responsibilities
- Co-own go-to-market strategy with product team
- Design full-funnel marketing strategy (acquisition, activation, engagement, retention)
- Execute marketing campaigns across channels (paid search, app campaigns, affiliates)
- Optimize performance campaigns and collaborate with product/design on user journeys
- Build dashboards, reporting, and processes for growth operations
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