🛠 Tech Stack

💼 About This Role

You'll lead CRM strategy and lifecycle marketing for a digital entertainment company, driving retention, loyalty, and customer lifetime value. You will define and execute omnichannel campaigns across email, SMS, push, and in-app messaging, leveraging data insights to optimize engagement. This high-impact role combines strategic leadership with hands-on execution in a competitive, fast-evolving gaming environment.

🎯 What You'll Do

• Develop and execute comprehensive CRM and lifecycle marketing strategy.
• Design segmented, automated campaigns across email, SMS, push, and in-app.
• Analyze customer data to define segments and targeted programs.
• Oversee promotional planning, campaign design, and performance optimization.

📋 Requirements

• 8+ years in CRM, lifecycle, or digital marketing roles.
• Proven data-driven CRM strategy development and execution.
• Strong expertise in marketing automation and personalization at scale.
• Hands-on experience with omnichannel marketing platforms (email, SMS, push).

✨ Nice to Have

• Experience in regulated industries (online gaming or e-commerce).
• Proficiency in Microsoft Office tools, especially Excel.
• Passion for digital entertainment or online betting.

🎁 Benefits & Perks

• 💰 Competitive salary: CAD 142,000 - 192,000
• 🏥 Comprehensive benefits supporting health, financial, and well-being
• 🎯 Performance-based bonus eligibility
• 🏖️ Flexible and relaxed work environment
• 📚 Education and conference reimbursement

📨 Hiring Process

Estimated timeline: 2-4 weeks · AI estimate

1. 1Phone Screen· 30 min
2. 2Technical/Case Interview· 60 min
3. 3Final Interview· 60 min