1d ago
Growth Marketing Lead, eCommerce
San Francisco
✨ $120k-$180k / yearest.
full-timesenior Hybridsoftware
🛠 Tech Stack
💼 About This Role
You'll own the full-stack growth strategy for Anrok's new eCommerce vertical, targeting $5M+ revenue from DTC brands. You'll build and execute multi-channel acquisition programs across paid, affiliate, and organic channels, leveraging deep expertise in eCommerce buyer personas. This high-impact role offers equity upside of an early-stage startup with product-market fit and a hybrid work environment in San Francisco, NYC, or Salt Lake City.
🎯 What You'll Do
- Own end-to-end growth strategy and execution for the eCommerce vertical
- Build and execute multi-channel growth programs across paid, affiliate, and organic channels
- Develop deep expertise in eCommerce buyer personas and pain points
- Design and execute A/B tests and conversion optimization experiments
- Partner with cross-functional teams to develop vertical-specific content and thought leadership
📋 Requirements
- 5+ years of full-stack growth marketing experience in B2B SaaS or fintech
- Proven eCommerce marketing experience with understanding of DTC ecosystem and platforms like Shopify, WooCommerce
- Hands-on experience managing significant paid acquisition budgets across Google Ads, Meta, and emerging channels
- Strong analytical skills with experience using web analytics, attribution, and A/B testing
✨ Nice to Have
- Previous experience as a SaaS solution buyer or business owner at a DTC/eCommerce business
- Experience with Shopify or WooCommerce integrations
🎁 Benefits & Perks
- 📈 Equity upside of an early-stage startup with product-market fit
- 🍽️ Daily lunch and snacks in office hubs
- 🩺 Medical, dental, and vision insurance covered 100%
- 📚 Annual learning and development stipend
- 🏠 Home office setup stipend
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