Description

You will lead organic customer acquisition efforts for CookUnity, owning upper-funnel brand marketing and integrated go-to-market strategies. You'll develop and execute creative campaigns to drive brand awareness and emotional resonance, collaborating with cross-functional teams to achieve ambitious growth milestones.

Requirements

• Experienced and dynamic leader in brand marketing
• Strong leadership presence and ability to build rapport with stakeholders and executives
• Track record of driving organic growth through brand creative
• Experience managing and scaling creative experimentation frameworks
• Collaboration with Growth, Product Marketing, and other teams

Responsibilities

• Own development of integrated brand campaigns from strategy to launch
• Translate audience insights into breakthrough creative driving emotional resonance
• Develop strategic creative frameworks for upper-funnel brand expression
• Monitor and assess key brand metrics (awareness, sentiment, consideration, etc.)
• Evaluate performance data for optimization and inform broader strategies