💼 About This Role

You'll own CookUnity's offline media program across Linear TV, CTV, Online Video, and Audio channels. You'll drive profitable growth and brand awareness by blending strategic media planning with rigorous performance measurement. This role bridges brand-building with bottom-line efficiency for a fast-growing platform.

🎯 What You'll Do

• Own and scale offline media program across Linear TV, CTV, Online Video, and Audio channels
• Develop strategic allocation of media resources based on audience consumption and KPIs
• Run end-to-end campaign execution from planning and negotiation to reporting
• Lead media agency relationships with clarity and performance accountability
• Build and execute structured testing roadmaps for creative and channel optimization

📋 Requirements

• 5+ years of offline and digital media experience for DTC or ecommerce brands
• 3+ years hands-on negotiating and optimizing broadcast campaigns
• Proven track record managing $10MM+ annual media budgets
• Advanced understanding of media measurement including MMM and attribution

✨ Nice to Have

• Experience with AI-driven MMM and optimization tools
• Strong creative judgment and brand sensibility
• Background in fast-growing marketplace or platform businesses

🎁 Benefits & Perks

• 🩺 Health Insurance coverage
• 🌅 401k Plan
• 📈 Stock Options Plan granted on Day 1

📨 Hiring Process

Estimated timeline: 2-4 weeks · AI estimate

1. 1Recruiter Screen· 30 min
2. 2Hiring Manager Interview· 45 min
3. 3Case Study or Technical Assessment· 60 min