Description

Own campaign execution and optimization across multi-channel programs including email, paid, webinars, events, and website. You'll translate strategy into pipeline by building, launching, and optimizing campaigns that drive measurable revenue, leveraging AI tools to accelerate execution and improve targeting.

Requirements

• 6-9 years of experience in B2B SaaS demand generation, growth marketing, or campaign management
• Fluent in marketing automation and comfortable running multi-channel programs
• Motivated by improving pipeline performance, not just launching campaigns
• Experience with AI tools for campaign execution and targeting

Responsibilities

• Own campaign execution across channels (email, paid, webinars, website, events)
• Design and execute segmented nurture programs based on persona, segment, and engagement signals
• Drive acquisition performance by optimizing targeting, messaging, channel mix, and conversion paths
• Monitor campaign and funnel performance from lead to opportunity, identifying bottlenecks
• Partner with RevOps to improve lead scoring, routing, attribution, and reporting accuracy