2h ago

Principal, Brand Management (CE)

Seoul, South Korea
full-timeseniore-commerce

Description

As a Principal in Brand Management, you will lead high-impact brand initiatives for Coupang's consumer electronics division, driving customer delight and market differentiation in Korea's e-commerce landscape.

Requirements

  • Extensive brand management experience in e-commerce or retail
  • Strong strategic and analytical skills
  • Excellent leadership and communication abilities
  • Fluency in Korean and English
  • Proven track record of driving business growth

Responsibilities

  • Lead brand strategy and execution for CE category
  • Drive customer-centric brand initiatives to enhance market position
  • Collaborate cross-functionally to innovate e-commerce experiences
  • Develop and manage brand performance metrics
  • Mentor junior team members
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