13h ago
Product Lead, Marketing & Adoption
Clayton, MO | Kansas City, MO | Columbia, MO | St. Louis, MO
β¨ $100k-$130k / yearest.
full-timemid Hybridconsulting
π Tech Stack
πΌ About This Role
You'll bridge product and agency teams to drive adoption of analytics products across the MTP agency network. You'll own go-to-market strategies, develop training materials, and track adoption metrics to ensure successful product launches. This role combines product marketing, agency enablement, and adoption management.
π― What You'll Do
- Develop adoption strategy for product suite across agency network
- Build and execute go-to-market plans for product launches
- Create training content and deliver onboarding sessions
- Track adoption metrics and report on feature usage
- Collect and route user feedback to product team
π Requirements
- 3-5 years experience in product marketing or marketing communications
- Experience in agency, consulting, or client solutions roles
- Ability to translate complex technical products into clear messaging
- Experience planning and executing product launches or adoption programs
β¨ Nice to Have
- Experience in data-driven environments with analytics or AI products
- Strong presentation skills for webinars and demos
- Proficiency with Google Workspace and collaboration tools
π¨ Hiring Process
Estimated timeline: 2-4 weeks Β· AI estimate
- 1Recruiter CallΒ· 30 min
- 2Hiring Manager InterviewΒ· 45 min
- 3Cross-functional PanelΒ· 60 min
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