13h ago

Product Lead, Marketing & Adoption

Clayton, MO | Kansas City, MO | Columbia, MO | St. Louis, MO

✨ $100k-$130k / yearest.

full-timemid Hybridconsulting

πŸ›  Tech Stack

πŸ’Ό About This Role

You'll bridge product and agency teams to drive adoption of analytics products across the MTP agency network. You'll own go-to-market strategies, develop training materials, and track adoption metrics to ensure successful product launches. This role combines product marketing, agency enablement, and adoption management.

🎯 What You'll Do

  • Develop adoption strategy for product suite across agency network
  • Build and execute go-to-market plans for product launches
  • Create training content and deliver onboarding sessions
  • Track adoption metrics and report on feature usage
  • Collect and route user feedback to product team

πŸ“‹ Requirements

  • 3-5 years experience in product marketing or marketing communications
  • Experience in agency, consulting, or client solutions roles
  • Ability to translate complex technical products into clear messaging
  • Experience planning and executing product launches or adoption programs

✨ Nice to Have

  • Experience in data-driven environments with analytics or AI products
  • Strong presentation skills for webinars and demos
  • Proficiency with Google Workspace and collaboration tools

πŸ“¨ Hiring Process

Estimated timeline: 2-4 weeks Β· AI estimate

  1. 1Recruiter CallΒ· 30 min
  2. 2Hiring Manager InterviewΒ· 45 min
  3. 3Cross-functional PanelΒ· 60 min
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