Description

In this role, you will shape brand and go-to-market clarity for financial services firms by translating business complexity into a clear strategic direction. You'll lead discovery, define positioning, develop messaging architectures, and translate insights into actionable guidance for design and digital teams.

Requirements

• 6+ years of professional design experience
• Experience in brand strategy, positioning, messaging, or consulting for financial services
• Strong ability to work across strategy, narrative, and digital structure
• B2 level English proficiency or higher
• Strong presentation and workshop skills

Responsibilities

• Lead discovery and strategic diagnosis for financial services clients
• Analyze category dynamics, competitors, market perceptions, and audience expectations
• Define or refine positioning, narrative, and differentiation
• Develop messaging architectures that balance sophistication, credibility, and clarity
• Shape website structure and content logic based on user intent and business priorities