Tech Stack

Description

You will ensure operational excellence and data integrity in hands-on-keyboard campaign activation, including configuring campaigns, uploading creatives, and implementing tracking tags. You'll monitor pacing, resolve ad rejections, and provide performance insights to drive results.

Requirements

• Deep understanding of account, campaign, and targeting object hierarchy.
• Current certifications in Google Ads (Video/Display) and Meta Blueprint.
• Ability to implement pixels and conversion events for Start Applications.
• Advanced operational execution in Meta, TikTok Ads, YouTube, DV360, Google Ads, and Demand Gen.
• Management of Campaign Manager for trafficking and tagging.

Responsibilities

• Complete campaign configuration following the Media Plan.
• Upload and assign creatives respecting SLA.
• Implement error-free tracking tags and UTMs.
• Update daily actual spend in master budget.
• Monitor daily pacing to prevent under-execution in Awareness campaigns.