Tech Stack

Description

In this hybrid role based in Austin, Texas, you will own the full lifecycle of targeted field marketing activities—from strategy and budgeting to execution and analysis—to drive pipeline generation, sales-ready leads, and customer expansion in the Americas region. You'll plan high-touch events like executive dinners and workshops, collaborate closely with sales teams, and measure campaign performance to optimize future investments.

Requirements

• 2-4+ years of hands-on experience in Revenue Marketing, Field Marketing, or Campaign Management in a B2B SaaS or high-growth tech environment.
• Demonstrated expertise in hosting high-touch field events that transition attendees into qualified sales opportunities.
• Proven track record of driving and measuring key marketing pipeline metrics and partnering directly with Sales teams.
• Exceptional project management skills, able to manage multiple complex, time-sensitive initiatives.
• Highly organized, analytical, and detail-oriented, with focus on marketing automation and CRM tools (e.g., Salesforce, 6Sense, Clay).
• Ability to work in a hybrid capacity based out of Austin, Texas office.
• Strong verbal and written communication skills, capable of presenting campaign results to stakeholders.
• Collaborative mindset with ability to influence and work effectively across teams.
• Familiarity with technical concepts and open-source ecosystem, especially database technologies (PostgreSQL, Apache Kafka, OpenSearch, MySQL), is a plus.

Responsibilities

• Strategize and lead targeted field events: plan, budget, and execute a mix of regional field marketing activities with a focus on high-value, bespoke events like executive dinners, workshops, and immersive customer experiences.
• Support and lead planning and execution of all regional marketing activities in the Americas, including third-party conferences, digital marketing programs, and Aiven-hosted experiences.
• Work hand-in-glove with regional Sales teams to ensure alignment with territory goals, generate high-quality attendance, and ensure effective lead capture and accelerated follow-up to hit SRL and pipeline targets.
• Own regional selection process and manage detailed event budgets, ensuring cost-effectiveness and optimal resource allocation.
• Oversee all logistical aspects of event execution, including vendor sourcing/coordination, venue selection, materials development, and seamless on-site management.
• Partner closely with Marketing Operations, Sales Enablement, Product Marketing, and Design to ensure consistent messaging and proper data flow for campaign tracking.
• Track, analyze, and report on performance of all regional campaigns and events, focusing on pipeline influence, opportunity creation, and revenue impact.
• Provide actionable, data-driven insights to leadership to continuously optimize future strategies and investment across the Americas.