💼 About This Role

You'll define and execute go-to-market strategies for new B2C digital products, shaping positioning, messaging, and audience segmentation. You'll drive the full user journey from acquisition to monetization in a fast-paced, data-driven environment, transforming insights into scalable growth strategies. This role offers significant autonomy and direct impact on revenue and product success at a global scale.

🎯 What You'll Do

• Define and own product marketing strategy for new B2C products
• Lead cross-functional teams to deliver growth initiatives
• Optimize full-funnel performance with a strong LTV focus
• Conduct market research and drive experimentation through A/B testing

📋 Requirements

• 5–7+ years in product marketing or growth marketing for B2C digital products
• Proven ability to impact core metrics like revenue and retention
• Strong expertise in segmentation, positioning, and go-to-market strategy
• Experience with A/B testing, CRO, and data-driven decision-making

✨ Nice to Have

• Experience managing stakeholders in matrix organizations
• Strategic thinker with a hands-on mindset

🎁 Benefits & Perks

• 🏖️ Fully remote work
• 🎉 28 days paid vacation plus 7 wellness days
• 💰 Referral bonuses up to $5,000
• 📚 50% reimbursement for professional training
• 💻 Home office setup reimbursement up to $1,000 every 3 years

📨 Hiring Process

Estimated timeline: 2-4 weeks · AI estimate

1. 1Recruiter Screen· 30 min
2. 2Hiring Manager Interview· 45 min
3. 3Case Study/Presentation· 60 min