💼 About This Role

You'll own product marketing strategy for new B2C digital products, leading go-to-market execution and cross-functional growth initiatives. You'll optimize full-funnel performance from acquisition to monetization in a data-driven, experimental environment. This role offers significant autonomy and direct impact on revenue at global scale.

🎯 What You'll Do

• Define product marketing strategy for new B2C products including segmentation and messaging.
• Lead cross-functional teams to deliver growth initiatives.
• Optimize full-funnel performance across acquisition, retention, and monetization.
• Conduct market research and drive A/B testing for funnel improvement.

📋 Requirements

• 5–7+ years of experience in product marketing or growth marketing for B2C digital products.
• Proven ability to impact revenue, conversion, retention, and LTV metrics.
• Strong expertise in segmentation, positioning, and go-to-market strategy.
• Solid understanding of performance marketing channels like Google, Meta, TikTok.

✨ Nice to Have

• Experience with A/B testing and CRO.
• Leadership in cross-functional or matrix organizations.
• Hands-on mindset with strong analytical capabilities.

🎁 Benefits & Perks

• 🏖️ Fully remote work opportunity
• 📅 28 paid vacation days per year
• 🏥 Health benefits up to $1,000 gross annually
• 📚 50% reimbursement for professional training and conferences
• 💻 Home office setup reimbursement up to $1,000 every 3 years

📨 Hiring Process

Estimated timeline: 2-4 weeks · AI estimate

1. 1Recruiter Screen· 30 min
2. 2Hiring Manager Interview· 60 min
3. 3Cross-functional Interview· 45 min