23h ago

Associate Director, Paid Search

Denver, CO

$98.3k-$118k / year

full-timelead Hybrid

๐Ÿ›  Tech Stack

๐Ÿ’ผ About This Role

You'll lead Paid Search strategy for a key insurance client at a marketing and technology agency. You'll drive data-driven SEM tactics, manage high-volume budgets, and steer the client through AI-powered search evolution. This role offers the chance to shape innovation at the intersection of health and wellness marketing.

๐ŸŽฏ What You'll Do

  • Design comprehensive Paid Search strategies from client goals.
  • Conduct analytics to extract customer insights and report performance.
  • Lead proactive A/B and multivariate testing roadmap.
  • Oversee daily management of Paid Search platforms like Google and Microsoft.

๐Ÿ“‹ Requirements

  • 6โ€“8 years of Paid Search strategy and execution experience.
  • High proficiency with Microsoft Excel including financial modeling.
  • Proven experience managing high-budget campaigns.
  • Understanding of Generative AI/LLMs for search evolution.

โœจ Nice to Have

  • Experience with enterprise automation tools (Fluency, SA360, Kenshoo/Skai, Marin).
  • Bachelor's degree in Marketing, Communications, or Advertising.
  • Industry experience on health insurance or healthcare.

๐ŸŽ Benefits & Perks

  • ๐Ÿ–๏ธ Flexible Time Off and holidays.
  • ๐Ÿฅ Medical, Dental, Vision Insurance.
  • ๐Ÿ’ฐ 401K with company match.
  • ๐Ÿง˜ Lifestyle Spending Account.
  • ๐Ÿ›ก๏ธ Life and Disability Insurance paid by employer.

๐Ÿ“จ Hiring Process

Estimated timeline: 2-4 weeks ยท AI estimate

  1. 1Recruiter Screenยท 30 min
  2. 2Hiring Manager Interviewยท 45 min
  3. 3Technical/Strategy Presentationยท 60 min
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