23h ago
Associate Director, Paid Search
Denver, CO
$98.3k-$118k / year
full-timelead Hybrid
๐ Tech Stack
๐ผ About This Role
You'll lead Paid Search strategy for a key insurance client at a marketing and technology agency. You'll drive data-driven SEM tactics, manage high-volume budgets, and steer the client through AI-powered search evolution. This role offers the chance to shape innovation at the intersection of health and wellness marketing.
๐ฏ What You'll Do
- Design comprehensive Paid Search strategies from client goals.
- Conduct analytics to extract customer insights and report performance.
- Lead proactive A/B and multivariate testing roadmap.
- Oversee daily management of Paid Search platforms like Google and Microsoft.
๐ Requirements
- 6โ8 years of Paid Search strategy and execution experience.
- High proficiency with Microsoft Excel including financial modeling.
- Proven experience managing high-budget campaigns.
- Understanding of Generative AI/LLMs for search evolution.
โจ Nice to Have
- Experience with enterprise automation tools (Fluency, SA360, Kenshoo/Skai, Marin).
- Bachelor's degree in Marketing, Communications, or Advertising.
- Industry experience on health insurance or healthcare.
๐ Benefits & Perks
- ๐๏ธ Flexible Time Off and holidays.
- ๐ฅ Medical, Dental, Vision Insurance.
- ๐ฐ 401K with company match.
- ๐ง Lifestyle Spending Account.
- ๐ก๏ธ Life and Disability Insurance paid by employer.
๐จ Hiring Process
Estimated timeline: 2-4 weeks ยท AI estimate
- 1Recruiter Screenยท 30 min
- 2Hiring Manager Interviewยท 45 min
- 3Technical/Strategy Presentationยท 60 min
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