Tech Stack

Description

You will lead integrated marketing for Klaviyo's new AI-first customer service platform, K:Service. Collaborating across product marketing, content, creative, lifecycle, web, and field teams, you'll design and execute the customer journey across all channels to drive pipeline, revenue, and retention. You'll optimize messaging for both marketing and service buyers, manage campaign strategy, and analyze performance to scale new customers.

Requirements

• 8+ years experience in channel, performance, lifecycle, demand gen, revenue, and integrated campaign marketing
• Proven expertise building end-to-end customer journeys and campaigns to drive leads
• Foundational knowledge of performance marketing success metrics and ability to report KPIs
• Advanced analytics experience managing complex data sets across site analytics and attribution models
• Excellent communicator able to align stakeholders and drive clarity across teams

Responsibilities

• Ideate, design, and execute K:Service marketing customer journey across all channels
• Lead campaign strategy and planning including high-reach and performance-focused digital channels
• Optimize audience-specific messaging and positioning with product marketing for net new leads
• Refine end-to-end customer journey by partnering with content and creative teams
• Define measurement plan with analytics team ensuring understanding of success drivers and growth levers