3h ago

Digital Marketing Executive

Malaysia

โœจ $60k-$80k / yearest.

full-timemidsoftware

๐Ÿ›  Tech Stack

๐Ÿ’ผ About This Role

You'll plan and optimize paid digital campaigns across Meta, Google Ads, and TikTok for a leading insurance platform in Southeast Asia. You'll drive measurable ROI by analyzing KPIs and conducting A/B testing to scale high-performing ads. This role offers ownership of regionally impactful campaigns with a lean, fast-moving team.

๐ŸŽฏ What You'll Do

  • Plan, launch, and optimize paid digital campaigns across Meta, Google Ads, and TikTok.
  • Monitor and analyze campaign KPIs (CTR, CPC, CPA, ROAS) daily.
  • Conduct A/B testing on ad creatives, copy, audiences, placements, and bidding strategies.
  • Manage campaign budgets across channels, ensuring efficient allocation and maximum ROI.

๐Ÿ“‹ Requirements

  • Bachelor's degree in Marketing, Advertising, Business, or related field.
  • Proven experience in digital advertising operations or performance marketing roles.
  • Hands-on expertise in Facebook Business Manager, Google Ads, TikTok Ads, and related ad tools.
  • Proficiency in analytics platforms such as Google Analytics, Meta Ads Reporting, and campaign dashboards.

โœจ Nice to Have

  • Experience in a high-growth startup or digital-first company.
  • Knowledge of SEO, email marketing, or affiliate/performance partner networks.
  • Exposure to marketing automation tools or CRM platforms (e.g., HubSpot, Braze).

๐ŸŽ Benefits & Perks

  • ๐Ÿ’ฐ Competitive salary and performance-based bonuses.
  • ๐ŸŽฏ Ownership of campaigns that directly impact revenue and growth.
  • ๐ŸŒ Exposure to regional markets and cross-functional collaboration.
  • ๐Ÿš€ Fast execution culture with autonomy and measurable outcomes.

๐Ÿ“จ Hiring Process

Estimated timeline: 2-3 weeks ยท AI estimate

  1. 1Phone Screenยท 30 min
  2. 2Hiring Manager Interviewยท 45 min
  3. 3Campaign Simulation Taskยท 1 hour
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