Tech Stack

Description

You will own and scale the marketing data strategy, architecting a unified data infrastructure that powers segmentation, activation, attribution, and revenue measurement. You'll translate data into actionable insights and business recommendations that shape marketing strategy and optimize performance.

Requirements

• 12+ years experience in marketing data management or GTM operations
• Deep expertise in CRM, marketing automation, CDP, identity resolution, and attribution
• Strong B2B marketing data architecture and governance knowledge
• Experience leading complex cross-functional initiatives
• Advanced analytical and executive communication skills

Responsibilities

• Own Marketing Data Strategy and CDP ecosystem architecture and implementation
• Establish data governance, taxonomy, identity resolution, and consent management
• Design unified account buying group model with lead-to-account matching
• Lead multi-touch attribution and closed-loop revenue reporting
• Generate strategic insights and data-driven business recommendations