Description

You will own and elevate the end-to-end customer lifecycle marketing strategy, driving retention, loyalty, product utilization, and advocacy across a healthcare provider base. You'll partner with Customer Success, Product, and other teams to design segmented engagement journeys from onboarding through expansion.

Requirements

• Strategic thinking with strong executional rigor
• Experience building segmentation and lifecycle programs
• Passion for turning customers into advocates

Responsibilities

• Develop comprehensive customer lifecycle marketing strategy aligned to retention, expansion, and utilization goals
• Design and implement segmented engagement journeys across onboarding, adoption, value realization, and advocacy stages
• Partner with Customer Success to create strategic engagement touchpoints across the customer journey