20h ago
Lifecycle Marketer
San Francisco Bay Area
✨ $130k-$170k / yearest.
full-timemidsoftware
🛠 Tech Stack
💼 About This Role
You'll build Cognition's lifecycle marketing from zero to one, creating email and engagement programs to drive product usage and retention. You'll own activation and retention metrics, designing experiments to optimize the user journey. This role spans both self-serve and enterprise, working closely with sales and customer success.
🎯 What You'll Do
- Stand up the entire email program from scratch
- Write high-volume email and in-platform content
- Build customized onboarding flows for first 'aha' moment
- Own activation and retention metrics and run experiments
📋 Requirements
- 2-5 years of experience in lifecycle marketing
- Built or significantly scaled an email program at a product-led company
- Hands-on experience with marketing automation platforms (Iterable, Braze, Customer.io, HubSpot)
- Written high-performing email copy for a technical audience
✨ Nice to Have
- Worked with product and data teams to build event-based triggers
- Experience with developer tools or AI products
🎁 Benefits & Perks
- 🏖️ Unlimited PTO
- 🏥 Health, dental, and vision insurance
- 📈 Equity
- 💻 Home office stipend
- 🚀 Opportunity to work on cutting-edge AI
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