🛠 Tech Stack

💼 About This Role

You'll own the global demand generation strategy for Snowflake's observability platform, managing multi-channel campaigns including webinars, PPC, and email nurture. Your work will directly drive pipeline growth and optimize marketing automation tools like Marketo. This role is based in Menlo Park with a hybrid schedule.

🎯 What You'll Do

• Plan and execute multi-channel integrated demand generation campaigns.
• Manage webinars, virtual events, and workshops end-to-end.
• Track KPIs, analyze attribution, and report program performance.
• Optimize Marketo instance and leverage AI for campaign automation.

📋 Requirements

• 3+ years in integrated marketing campaigns.
• Marketo certification is required.
• Experience with observability or software audience.
• Track record of driving pipeline growth.

✨ Nice to Have

• Experience with third-party developer publications.
• Knowledge of Salesforce, ON24, Bizzabo, Mutiny, 6Sense.
• Excellent written communication skills for direct response copy.

🎁 Benefits & Perks

• 🏖️ Flexible hybrid work in Menlo Park.
• 📈 Stock options as part of Snowflake.
• 💡 AI tools for campaign creation and automation.
• 📚 Professional development opportunities.