🛠 Tech Stack

💼 About This Role

You'll lead integrated campaign management and CRO experimentation for a leading online professional education platform. You'll drive growth by optimizing multi-channel marketing across email, web, and social, directly impacting revenue for healthcare-focused brands. This role offers the chance to work with a collaborative, mission-driven team serving over 1 million customers annually.

🎯 What You'll Do

• Develop and monitor integrated digital marketing campaigns for healthcare professionals.
• Plan and execute A/B tests and conversion rate optimization experiments.
• Manage HubSpot workflows, lifecycle journeys, and marketing automation.
• Analyze campaign performance using GA4, Power BI, and Looker Studio.

📋 Requirements

• 3–5+ years of digital marketing experience.
• Demonstrated CRO experience with real A/B testing examples.
• Experience with HubSpot (required).
• Strong data analytics skills (GA4, Looker Studio etc.).

✨ Nice to Have

• HubSpot certification.
• Healthcare industry experience.
• Experience with testing platforms like Optimizely or VWO.

🎁 Benefits & Perks

• 🏖️ Remote work flexibility
• 🏥 Healthcare coverage (inferred from company size)
• 💰 Competitive salary (stated range $70k-$85k)