21h ago
Head of Growth Marketing
United States
$200k-$250k / year
full-timelead Remotesoftware
🛠 Tech Stack
💼 About This Role
You'll own the full growth funnel for Marco Polo Circles, a product that helps people build real friendships through video messages. You'll lead paid marketing performance, cross-functional growth teams, and drive AI-powered growth capabilities. This is a rare opportunity to own growth end-to-end at a profitable, purpose-driven consumer company that is genuinely changing how people make friends.
🎯 What You'll Do
- Own the full growth funnel for Circles including acquisition, conversion, activation, retention, referrals, and upgrades
- Lead paid marketing performance across mobile and social channels like Meta, TikTok, and Google
- Manage a cross-functional growth team of marketers, product managers, and designers
- Identify, pilot, and scale AI tools across acquisition, creative, and lifecycle
📋 Requirements
- 10+ years of growth or performance marketing experience
- 4+ years in people management at a consumer company
- Deep experience in paid user acquisition across mobile and social platforms
- Active and ongoing obsession with AI in marketing demonstrated by changing how your team works
✨ Nice to Have
- Experience marketing a subscription product
- Understanding of LTV, payback periods, and sustainable growth
- Track record of driving results with lean resources
🎁 Benefits & Perks
- 🏥 Comprehensive medical, vision and dental coverage plus mental health support
- 🏖️ Flexible PTO with generous company holidays and self care days
- 🏡 100% remote anywhere in North America
- 🌍 Quarterly in-person and virtual team retreats
- 💰 Equity compensation included in cash package
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