7h ago

Lifecycle Marketing Lead

Idaho

โœจ $75k-$115k / yearest.

full-timemid Remotehealthcare

๐Ÿ’ผ About This Role

You'll shape and execute a groundbreaking lifecycle and retention marketing program that directly impacts patient trust and engagement. Your work will drive better health outcomes for a new women's health offering. This is a chance to build from the ground up and make meaningful contributions to women's healthcare.

๐ŸŽฏ What You'll Do

  • Own day-to-day execution of lifecycle channels and retention strategy
  • Build 0-to-1 testing engine for retention with automated messaging journeys
  • Collaborate with Clinical and Operations to improve patient satisfaction
  • Synthesize data and qualitative insights to optimize the funnel

๐Ÿ“‹ Requirements

  • 2-5 years of DTC lifecycle marketing in a 0-to-1 growth environment
  • Experience owning email and SMS channels with focus on retention
  • Problem-solving skills with builder mentality in ambiguous settings

โœจ Nice to Have

  • Experience in healthcare or women's health
  • Knowledge of patient journey mapping

๐ŸŽ Benefits & Perks

  • ๐Ÿฅ Competitive healthcare benefits
  • ๐Ÿ“ˆ Generous equity compensation
  • ๐Ÿ–๏ธ Generous PTO policy

๐Ÿ“จ Hiring Process

Estimated timeline: 2-3 weeks ยท AI estimate

  1. 1Recruiter phone screenยท 30 min
  2. 2Hiring manager interviewยท 45 min
  3. 3Take-home assignmentยท 1 week

๐Ÿšฉ Heads Up

  • Requirements list includes soft skills like 'problem-solving' and 'communication' which are hard to verify
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