💼 About This Role

You'll lead marketing strategy and consumer insights for MTV and youth-focused properties, driving brand growth and cultural relevance. Core impact: decoding youth behavior to shape content, campaigns, and platform strategies.

🎯 What You'll Do

• Lead annual marketing strategy and communication plan for the Youth Cluster.
• Drive high-impact launch campaigns to build reach and brand affinity.
• Anchor consumer insights engine decoding youth behavior and trends.
• Own end-to-end brand communication across digital, social, and on-air channels.
• Manage marketing budgets and agency partnerships for maximum impact.

📋 Requirements

• 15–18 years of experience in marketing with youth brands or media.
• MBA from a premium B-School or equivalent.
• Proven track record in building brands and driving large-scale campaigns.
• Strong understanding of digital content ecosystems and audience behavior.

✨ Nice to Have

• Experience with performance marketing and social ecosystems.
• Knowledge of emerging youth subcultures like gaming and anime.
• Cross-functional collaboration skills with content and product teams.

🎁 Benefits & Perks

• 🎯 Lead iconic youth brands like MTV.
• 📊 Build a consumer insights engine from scratch.

📨 Hiring Process

Estimated timeline: 3-5 weeks · AI estimate

1. 1Recruiter call· 30 min
2. 2Hiring manager interview· 45 min
3. 3Case study presentation· 60 min
4. 4Final round with leadership· 45 min