Description

You'll own the creative narrative for Claude product launches, developing core concepts and messaging strategies that connect brand storytelling with product capabilities. Partnering with product marketing, brand design, and engineering teams, you'll bring launch campaigns to life across formats including video and multi-channel content.

Requirements

• Deep experience leading creative for product launches
• Copy background with creative director thinking
• Genuine technical fluency with AI
• Experience writing and directing videos and multi-format content
• Ability to partner with product marketing and brand design teams

Responsibilities

• Own creative narrative for product launches end to end
• Partner with product marketing and brand marketing teams
• Develop core creative concepts for launches
• Collaborate with engineering and product teams on technical depth