🛠 Tech Stack

💼 About This Role

You'll lead go-to-market and product launches for Advanced Insights analytics and new AI solutions in the skilled nursing space, collaborating across Sales, Product, and Customer Success. Your core impact is crafting positioning, messaging, and sales enablement assets that drive adoption and revenue. This role stands out for its focus on transforming healthcare through AI-powered innovation.

🎯 What You'll Do

• Develop product positioning, value propositions, and messaging blueprints.
• Lead product launch planning and cross-functional collaboration.
• Create sales enablement assets like decks, solution sheets, and case studies.
• Act as subject matter expert for complex sales inquiries and customer education.

📋 Requirements

• Bachelor's degree required; advanced degree in business or marketing preferred.
• 4-6 years of product marketing experience in B2B SaaS.
• Experience with product marketing principles (Pragmatic Marketing or SiriusDecisions).
• Experience with advanced analytics or AI products highly preferred.

✨ Nice to Have

• Certification in Pragmatic Marketing or SiriusDecisions.
• Experience in healthcare technology (especially skilled nursing).
• Fluency with AI tools like M365 Copilot.

🎁 Benefits & Perks

• 🏖️ Flexible work arrangements with hybrid model.
• 📈 Growth opportunities in a leading health tech company.
• 🏆 Recognized corporate culture (Canada's Most Admired).
• 💡 Innovation resources with significant R&D investment.
• 🤝 Meaningful work impacting millions of lives.