3h ago

Associate Director, Digital Strategy

Michigan
full-timedirector RemoteMarketing and Advertising

Tech Stack

Description

You will support large B2B client engagements, shaping full-funnel paid media strategies that drive pipeline impact and revenue outcomes. You'll serve as the account lead for our largest B2B clients, owning strategy, execution oversight, and cross-functional coordination across marketing and sales stakeholders.

Requirements

  • 5+ years digital marketing experience with strong focus on B2B performance strategy
  • Proven success leading paid media programs for enterprise or mid-market B2B clients
  • Deep understanding of full-funnel marketing and account-based strategies across digital channels
  • Experience translating CRM data and sales metrics into actionable media insights
  • Skilled in media forecasting, budget allocation, and measurement frameworks including multi-touch attribution

Responsibilities

  • Lead day-to-day strategy and client communications for 2-3 enterprise and mid-market B2B accounts with $500K+/month in media spend
  • Own client growth, retention, and roadmap development focusing on pipeline generation and revenue impact
  • Architect integrated media plans across paid search, LinkedIn, programmatic, YouTube, ABM, and affiliate
  • Translate sales and marketing objectives into paid media strategies aligned to buying stages and account segments
  • Collaborate with data and CRM teams to optimize toward business outcomes using Salesforce and HubSpot
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