3h ago
Associate Director, Digital Strategy
Michigan
full-timedirector RemoteMarketing and Advertising
Tech Stack
Description
You will support large B2B client engagements, shaping full-funnel paid media strategies that drive pipeline impact and revenue outcomes. You'll serve as the account lead for our largest B2B clients, owning strategy, execution oversight, and cross-functional coordination across marketing and sales stakeholders.
Requirements
- 5+ years digital marketing experience with strong focus on B2B performance strategy
- Proven success leading paid media programs for enterprise or mid-market B2B clients
- Deep understanding of full-funnel marketing and account-based strategies across digital channels
- Experience translating CRM data and sales metrics into actionable media insights
- Skilled in media forecasting, budget allocation, and measurement frameworks including multi-touch attribution
Responsibilities
- Lead day-to-day strategy and client communications for 2-3 enterprise and mid-market B2B accounts with $500K+/month in media spend
- Own client growth, retention, and roadmap development focusing on pipeline generation and revenue impact
- Architect integrated media plans across paid search, LinkedIn, programmatic, YouTube, ABM, and affiliate
- Translate sales and marketing objectives into paid media strategies aligned to buying stages and account segments
- Collaborate with data and CRM teams to optimize toward business outcomes using Salesforce and HubSpot
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