Tech Stack

Description

As Head of Performance Media, you will shape and execute channel strategy across paid media, drive optimization and measurement frameworks, and lead cross-functional initiatives to unlock growth and efficiency gains.

Requirements

• 5-7 years hands-on performance marketing experience
• Expert-level proficiency in Google Ads, Meta, Smartly, TikTok
• Proven track record scaling paid media while maintaining efficiency
• Deep expertise in incrementality testing and measurement frameworks
• Strong analytical skills and stakeholder management

Responsibilities

• Shape and execute channel strategy across performance media channels
• Set and own ROAS targets balancing efficiency with growth
• Design and lead incrementality testing initiatives
• Develop and implement advanced bidding strategies across platforms
• Drive cross-functional initiatives with creative and product teams