💼 About This Role

You'll lead Hims & Hers's search engine marketing strategy across Google, Bing, and emerging surfaces, scaling a 9-figure annual budget to drive revenue and operating income. You'll transform SEM workflows by embedding AI/ML automation and influence product, UX, and go-to-market strategies.

🎯 What You'll Do

• Define and execute SEM strategy across Google, Bing, Shopping, YouTube, app acquisition
• Manage and optimize a 9-figure SEM budget for revenue and margin goals
• Implement automation and AI/ML solutions for bidding, creative generation, and optimization
• Partner cross-functionally to improve landing pages, conversion rates, and onboarding flows

📋 Requirements

• 10+ years in performance marketing with deep SEM expertise
• Proven track record managing $20M+ annual SEM budgets with strong ROI
• Experience implementing automation or AI/ML in paid media workflows
• Strong analytical foundation connecting channel metrics to business outcomes

✨ Nice to Have

• Experience in high-growth, consumer subscription, or healthcare environments
• Familiarity with experimentation frameworks and advanced attribution methodologies

🎁 Benefits & Perks

• 💰 Competitive salary & equity
• 🏖️ Unlimited PTO and quarterly mental health days
• 🏥 Comprehensive health benefits including medical, dental & vision, and parental leave
• 📈 401k with employer matching
• 🏢 Offsite team retreats

📨 Hiring Process

Estimated timeline: 4-6 weeks · AI estimate

1. 1Recruiter Phone Screen· 30 min
2. 2Hiring Manager Interview· 45 min
3. 3Technical/Strategy Presentation· 60 min
4. 4Executive Interview· 45 min
5. 5Offer· 0 min