7h ago
Senior CRM Strategist
Canada
โจ $100k-$150k / yearest.
full-timesenior Remotesoftware
๐ Tech Stack
๐ผ About This Role
You'll lead lifecycle marketing and retention strategies for mobile app businesses, improving user engagement and subscription performance through advanced CRM initiatives. This role combines strategic consulting with data-driven experimentation to shape best practices across the mobile ecosystem.
๐ฏ What You'll Do
- Lead customer-facing CRM and lifecycle marketing engagements including audits and strategy workshops
- Design and implement engagement frameworks for onboarding, conversion, churn, and retention
- Analyze lifecycle performance metrics to identify growth and revenue optimization opportunities
- Collaborate with product and engineering teams to improve CRM integrations and data structures
๐ Requirements
- 5 to 8+ years of CRM or lifecycle marketing experience in subscription mobile apps
- Expertise with Braze, Iterable, or similar CRM platforms
- Strong experience designing and measuring multi-step lifecycle campaigns and segmentation
- Advanced analytical skills using data and product analytics tools
โจ Nice to Have
- Experience with subscription app ecosystems or retention consulting
- Thought leadership, public speaking, or webinar hosting experience
๐ Benefits & Perks
- ๐ฐ Competitive compensation with equity
- ๐ Fully remote work environment
- ๐๏ธ Generous time-off policy
- ๐ Annual professional development stipend
- ๐ ๏ธ Workspace setup allowance
๐จ Hiring Process
Estimated timeline: 2-4 weeks ยท AI estimate
- 1Recruiter screenยท 30 min
- 2Hiring manager interviewยท 45 min
- 3Technical assessment or case studyยท 60 min
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