7h ago

Senior CRM Strategist

Canada

โœจ $100k-$150k / yearest.

full-timesenior Remotesoftware

๐Ÿ›  Tech Stack

๐Ÿ’ผ About This Role

You'll lead lifecycle marketing and retention strategies for mobile app businesses, improving user engagement and subscription performance through advanced CRM initiatives. This role combines strategic consulting with data-driven experimentation to shape best practices across the mobile ecosystem.

๐ŸŽฏ What You'll Do

  • Lead customer-facing CRM and lifecycle marketing engagements including audits and strategy workshops
  • Design and implement engagement frameworks for onboarding, conversion, churn, and retention
  • Analyze lifecycle performance metrics to identify growth and revenue optimization opportunities
  • Collaborate with product and engineering teams to improve CRM integrations and data structures

๐Ÿ“‹ Requirements

  • 5 to 8+ years of CRM or lifecycle marketing experience in subscription mobile apps
  • Expertise with Braze, Iterable, or similar CRM platforms
  • Strong experience designing and measuring multi-step lifecycle campaigns and segmentation
  • Advanced analytical skills using data and product analytics tools

โœจ Nice to Have

  • Experience with subscription app ecosystems or retention consulting
  • Thought leadership, public speaking, or webinar hosting experience

๐ŸŽ Benefits & Perks

  • ๐Ÿ’ฐ Competitive compensation with equity
  • ๐Ÿ  Fully remote work environment
  • ๐Ÿ–๏ธ Generous time-off policy
  • ๐Ÿ“š Annual professional development stipend
  • ๐Ÿ› ๏ธ Workspace setup allowance

๐Ÿ“จ Hiring Process

Estimated timeline: 2-4 weeks ยท AI estimate

  1. 1Recruiter screenยท 30 min
  2. 2Hiring manager interviewยท 45 min
  3. 3Technical assessment or case studyยท 60 min
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