💼 About This Role

You'll drive growth strategy focusing on app user acquisition, activation, and conversion for Coupang Pay's new business. Your core impact is optimizing user funnels through performance marketing, CRM campaigns, and data-driven analysis. This role offers the chance to shape fintech growth in a dynamic environment.

🎯 What You'll Do

• Plan and execute growth strategies to acquire and retain app users
• Manage performance marketing and ASO channels for campaign optimization
• Run CRM, push, and in-app retention campaigns based on customer segments
• Analyze user funnels and cohorts to derive actionable insights
• Design A/B tests and evaluate performance results

📋 Requirements

• 7+ years of experience in app marketing, growth, CRM, or performance marketing
• Data-driven decision-making and user funnel analysis skills
• Ability to collaborate with internal and external stakeholders
• Execution-oriented mindset with quick experimentation capabilities

✨ Nice to Have

• Experience in fintech, simple payment, or platform payment businesses
• Proficiency in data analysis tools like SQL, Python, GA, Tableau, Amplitude, BigQuery
• Experience with retention campaigns, rewards, or loyalty program operations

🎁 Benefits & Perks

• 📄 Permanent contract with probation period
• 🏢 Seoul-based role in a leading fintech company
• 📈 Career growth opportunities in a dynamic environment

📨 Hiring Process

Estimated timeline: 4-6 weeks

1. 1Document Screening· 1-2 weeks
2. 2First Video Interview· 1 hour
3. 3Second Video Interview· 1 hour
4. 4Final Offer· 1 week