💼 About This Role

You'll lead marketing strategy for Haystack News, a top-ranked streaming platform. Your core impact will be growing our new subscription business and shaping our brand across platforms. You'll drive performance marketing, lifecycle, partnerships, and PR with a small, nimble team.

🎯 What You'll Do

• Develop and execute data-driven marketing strategy across channels
• Build and evolve brand identity and oversee storytelling
• Lead performance marketing campaigns for installs and subscriptions
• Launch and scale affiliate and influencer programs

📋 Requirements

• 8+ years of marketing experience with consumer growth leadership
• Proven experience building 0→1 campaigns reaching millions of users
• Strong analytical skills with CAC and RoAS targets
• Experience with mobile attribution tools (MMPs) and analytics platforms

✨ Nice to Have

• Streaming, media, or DTC background
• Startup or small-team experience
• Experience pitching and managing press or agencies

🎁 Benefits & Perks

• 🏖️ Unlimited PTO
• 💻 Remote-friendly hybrid
• 🧑‍💼 Leadership autonomy
• 🚀 High-impact role
• 🏆 Mission-driven company