Tech Stack

Description

You will lead multi-regional demand generation campaigns for Make's AI Workflow Automation Software, owning performance outcomes that impact customer acquisition and revenue growth. You'll orchestrate high-intent digital campaigns across paid media channels and collaborate with cross-functional teams.

Requirements

• 5+ years in B2B SaaS demand generation with a track record of exceeding targets
• Deep proficiency in Google Ads, Meta Ads Manager, and intent platforms like 6Sense or Bombora
• Proficiency with Salesforce for lead management and reporting
• Strong analytical mindset with ability to interpret data and drive data-driven decisions
• Proven ability to manage substantial advertising budgets with clear ROI attribution

Responsibilities

• Design and scale high-performing full-funnel paid media campaigns across search, display, video, and paid social
• Manage and optimize paid acquisition on LinkedIn Ads, Google Ads, and Meta Ads
• Build and activate ABM campaigns using ICP lists and intent data
• Monitor and optimize campaigns through continuous A/B testing of creatives, ad copy, and audiences
• Use Salesforce for lead management, campaign tracking, and performance reporting