Tech Stack

Description

You will own the end-to-end B2B event strategy for the ClassPass Corporate Wellness Program, driving awareness, pipeline, and relationships with prospective customers. You'll collaborate with Sales, Product, and Creative teams to create impactful experiences and measure ROI.

Requirements

• 3+ years B2B, SaaS, or technology marketing experience
• Proven expertise in event strategy and execution with pipeline impact
• Exceptional communication skills and ability to present confidently
• Strong project management and cross-functional collaboration skills
• Data-driven approach to measuring and optimizing marketing programs

Responsibilities

• Design and execute comprehensive B2B events strategy
• Own full event lifecycle from concept to post-event ROI analysis
• Collaborate with Sales, Product, Account Management, and Creative teams
• Manage event budgets, logistics, and vendor relationships
• Leverage Salesforce to track event performance and measure pipeline influence