🛠 Tech Stack

💼 About This Role

You'll own the paid acquisition engine for a B2B SaaS company, scaling campaigns across Google, Meta, and LinkedIn to drive trial and pipeline growth. You'll operate inside a fast-moving First Impression Experience team and leverage our product ecosystem to turn paid visibility into consistent revenue outcomes.

🎯 What You'll Do

• Plan, execute, and optimize paid acquisition campaigns across Google, Meta, LinkedIn.
• Architect scalable campaign structures aligned with trial and qualified lead goals.
• Manage pacing, forecasting, and budget efficiency with clear guardrails.
• Run funnel experiments and partner with content, video, design, and automation teams.
• Maintain tracking hygiene (GA4, BigQuery, GTM, UTMs) and enhance attribution quality.

📋 Requirements

• 4-6+ years running paid acquisition for B2B SaaS.
• Strong proficiency in Google Ads (Search/PMAX), Meta Ads, and LinkedIn Ads.
• Demonstrated ability to reduce CAC and scale profitable channels.
• Practical experience with GA4, Looker/Tableau, UTMs, and conversion tracking.

✨ Nice to Have

• Structured thinking and crisp communication.
• Curiosity about new ad formats, AI-driven bidding, and emerging channels.
• Experience with LP optimization tools (Clarity).