22h ago
Marketing Operations Manager
Montreal
$105k-$120k / year
full-time Hybrid
🛠 Tech Stack
💼 About This Role
You'll own marketing operations execution and lead management for a global B2B SaaS platform. You'll drive measurable improvements in conversion rates and speed to lead across the funnel. This role offers high visibility and the chance to scale the marketing operations function.
🎯 What You'll Do
- Build, launch, and QA campaigns and automation workflows in HubSpot and Salesforce.
- Implement and optimize lead scoring models using behavioral and demographic data.
- Partner with Demand Generation to execute multi-channel campaigns including email, webinars, events, and ABM.
- Maintain dashboards for campaign performance, funnel conversion, and pipeline contribution.
📋 Requirements
- Experience with HubSpot and Salesforce in a B2B SaaS environment
- Familiarity with tools such as Qualified, ZoomInfo, or UserGems
- Exposure to ABM platforms such as 6sense, Demandbase, or RollWorks
- Experience supporting SDR teams and outbound workflows
✨ Nice to Have
- Experience with AI-driven marketing automation or conversational marketing
- Experience working in global marketing teams across multiple regions
🎁 Benefits & Perks
- 🏖️ Hybrid work with 3 days/week in Montreal office preferred
- 💻 Full-time position with competitive salary
- 🌍 Global team across multiple regions
- 📈 High-impact role with visibility across leadership
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