🛠 Tech Stack

💼 About This Role

You'll lead Yepoda's global performance engine across paid social, search, and affiliate channels. You'll drive efficient customer acquisition balancing CAC and LTV across prospecting, conversion, and retargeting. This hands-on role offers real ownership with strategic impact.

🎯 What You'll Do

• Own daily management and optimization of paid social, search, and affiliate channels.
• Execute campaign optimization to improve CAC, ROAS, and blended MER.
• Run structured creative and audience testing across platforms.
• Manage budgets, pacing, and bidding strategies across channels and markets.
• Translate performance data into actionable insights for growth decisions.

📋 Requirements

• 6+ years experience in performance marketing in high-growth DTC or ecommerce.
• Hands-on experience with Meta Ads Manager and Google Ads (Search, Shopping, PMax).
• Experience with TikTok Ads Manager.
• Advanced proficiency in Google Sheets or Excel (pivot tables, cohort analysis).

✨ Nice to Have

• Experience with Pinterest Ads.
• Familiarity with MTA tools like Northbeam, Triple Whale, or Rockerbox.
• Native fluency in German, French, or Italian.

🎁 Benefits & Perks

• 🏖️ Hybrid Working – 3 days/week in Berlin office.
• 📈 Career Growth – Responsibility from day 1 in a scaling startup.
• 🐶 Dog-friendly Office in Prenzlauer Berg with free drinks and snacks.
• 💄 Employee Discount on Yepoda products.
• 🏋️ Urban Sports Membership for fitness and health.

📨 Hiring Process

Estimated timeline: 2-3 weeks · AI estimate

1. 1Recruiter Call· 30 min
2. 2Technical Interview with Head of Performance Marketing· 45 min
3. 3Case Study or Take-Home Task· estimated 1-2 hours
4. 4Final Interview with Head of Growth· 45 min
5. 5Offer· N/A