💼 About This Role

You'll lead product marketing strategy for Pikmin Bloom across APAC markets, including Taiwan, Hong Kong, Korea, and Southeast Asia. Your work will directly drive player acquisition, engagement, and retention through locally relevant campaigns. This role offers the chance to collaborate with a global team on a beloved live-service game.

🎯 What You'll Do

• Lead product marketing strategy for Pikmin Bloom across APAC markets.
• Develop and execute localized marketing campaigns and initiatives.
• Manage relationships with local teams, agencies, and regional partners.
• Analyze marketing and product performance metrics to optimize strategies.

📋 Requirements

• BA/BS degree or equivalent practical experience.
• 7+ years experience in product marketing, gaming, or related industries.
• Strong understanding of APAC market dynamics and consumer behavior.
• Experience developing integrated marketing campaigns including ATL and digital.

✨ Nice to Have

• Passion for Niantic products (Pokémon GO, Pikmin Bloom, etc.).
• Experience with project management tools such as Asana.
• Proficiency in Chinese.

🎁 Benefits & Perks

• 🏖️ Hybrid work with 3 days in-office.
• ✈️ Travel opportunities domestically and internationally.

📨 Hiring Process

Estimated timeline: 3-5 weeks · AI estimate

1. 1Phone Screen· 30 min
2. 2Technical Interview· 60 min
3. 3On-site Interview· 90 min

[email protected]