🛠 Tech Stack

💼 About This Role

You'll own the end-to-end performance marketing engine across paid and lifecycle channels for a beloved cookie brand. Your work will directly shape customer acquisition, retention, and lifetime value while scaling growth with a 4-day work week.

🎯 What You'll Do

• Define acquisition, retention, frequency, and LTV goals.
• Oversee paid media strategy across paid social, search, and app install.
• Lead lifecycle strategy across email, SMS, push, in-app, and loyalty.
• Drive adoption of CDP and optimize targeting and personalization.

📋 Requirements

• 8–12+ years of performance/lifecycle marketing experience.
• Experience owning paid media strategy and budgets.
• Proven ability to manage agencies and cross-functional partners.
• Strong data-driven mindset with performance metrics expertise.

✨ Nice to Have

• Experience in ecommerce, QSR, or digital-first brands.
• Prior team leadership and mentorship experience.

🎁 Benefits & Perks

• 🗓️ 4-day work week (Fridays off)
• 💰 Competitive salary + bonus + benefits + equity
• 🍪 Free cookies
• 👕 Branded swag
• 🎉 Cookie-filled culture

📨 Hiring Process

Estimated timeline: 2-4 weeks · AI estimate

1. 1Recruiter Call· 30 min
2. 2Hiring Manager Interview· 45 min
3. 3Case Study or Presentation· 60 min
4. 4Panel Interview· 60 min
5. 5Offer· N/A