Description

As a Growth Sr. Product Marketing Manager at Klaviyo, you'll drive product-led growth by optimizing free-to-paid conversion, cross-sell, and funnel performance. You'll partner with Product, Lifecycle Marketing, Web, and Data teams to design and execute experiments, refine messaging, and improve user journeys that help customers discover value faster and expand their use of the platform.

Requirements

• 5+ years of experience in Product Marketing, Growth Marketing, or related roles working on product-led or self-serve SaaS products
• Strong understanding of growth funnels, experimentation, and conversion optimization
• Strong bias toward action and ability to move quickly from insight to execution
• Comfortable operating in ambiguity and making progress with imperfect information
• Data-informed and curious, using insights to prioritize, test, and refine ideas

Responsibilities

• Define growth opportunities across the PLG funnel from activation through conversion and expansion
• Partner with Product teams to shape and execute growth initiatives and experiments
• Develop hypotheses, success metrics, and messaging to support free-to-paid conversion
• Optimize key user journeys including post-sign-up onboarding, in-product education, and upgrade moments
• Craft growth-focused positioning and messaging tailored to user intent and lifecycle stage