Description

You will drive the overall customer marketing strategy, from onboarding and retention to advocacy and expansion, architecting content and engagement strategies that connect customers across every stage of their journey. You will also lead enterprise lifecycle marketing, segmentation, and cross-functional collaboration to drive platform adoption and satisfaction.

Requirements

• 10+ years of B2B marketing experience
• Strategic and visionary skills in customer marketing
• Experience leading enterprise lifecycle marketing programs
• Ability to cross-functionally collaborate with Customer Success, Sales, Product Marketing, and R&D
• Expertise in data-driven insights and segmentation strategies

Responsibilities

• Build and lead enterprise-focused lifecycle marketing programs to drive engagement and expansion
• Partner with Customer Success, Sales, Product Marketing, and R&D to identify growth opportunities
• Develop segmentation and journey frameworks for executive, business, and practitioner personas
• Leverage data and insights to measure health, engagement, and expansion readiness across accounts
• Define and execute a customer content strategy including success stories, executive narratives, and thought leadership