🛠 Tech Stack

💼 About This Role

You'll build and scale the consumer CRM growth engine for the UK's go-to home improvement marketplace, using lifecycle marketing to influence homeowner behavior. You'll drive activation and retention by designing behavioral messaging and lifecycle journeys that guide users from first visit to repeat job posting. This role focuses on experimentation and cross-functional collaboration to embed lifecycle thinking into product and growth initiatives.

🎯 What You'll Do

• Design and launch behavioral messaging and lifecycle journeys.
• Identify behavioral opportunities across the funnel to improve engagement.
• Run A/B tests and experimentation programmes to refine messaging.
• Partner with Product, Consumer, and Data teams to embed lifecycle thinking.

📋 Requirements

• Strong hands-on experience with Braze or equivalent lifecycle tooling.
• Background in CRM or growth within a consumer or marketplace environment.
• Ability to connect CRM activity to commercial revenue outcomes and retention metrics.
• Experience building scalable systems and governance frameworks.

✨ Nice to Have

• Experience in a product-led environment.
• Familiarity with digital platform dynamics.

🎁 Benefits & Perks

• 💰 Competitive salary + annual bonus or commission
• 📈 Employee Share Program
• 🏋️ Gym membership and Smart Tech/Cycle Scheme
• 🎂 Birthday/Special day leave
• 🌍 1 week's paid charity leave

📨 Hiring Process

Screening call with Talent Acquisition, 1st stage interview with Hiring Manager, 2nd stage interview with Senior Stakeholders, final stage includes a case study presentation.