5h ago
Sr. Lifecycle Marketing Manager
Connecticut
โจ $115k-$155k / yearest.
full-timesenior Remotehealthcare
๐ผ About This Role
You'll shape and execute a lifecycle and retention marketing program for a women's health offering. Your work drives patient trust and engagement, directly impacting health outcomes. You'll build this from the ground up in a fast-paced environment.
๐ฏ What You'll Do
- Own execution of all lifecycle channels and retention marketing strategy
- Build 0-to-1 testing engine for automated messaging journeys
- Collaborate with Clinical and Operations teams to improve patient satisfaction
- Partner with Head of Growth to bridge acquisition and long-term adherence
๐ Requirements
- 2-5 years of lifecycle marketing experience in DTC
- Experience owning email and SMS channels with retention focus
- Strong problem-solving skills in ambiguous settings
- Ability to translate data into actionable insights
โจ Nice to Have
- Experience in a 0-to-1 growth environment
- Balanced creative and data-driven decision making
๐ Benefits & Perks
- ๐ฅ Competitive healthcare benefits
- ๐ Generous equity compensation
- ๐๏ธ Generous PTO policy
- ๐ถ Impact on patient care and outcomes
- ๐ค Collaborative work environment
๐จ Hiring Process
Estimated timeline: 2-4 weeks ยท AI estimate
- 1Recruiter Callยท 30 min
- 2Hiring Manager Interviewยท 45 min
- 3Case Study/Presentationยท 60 min
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