5h ago

Sr. Lifecycle Marketing Manager

Connecticut

โœจ $115k-$155k / yearest.

full-timesenior Remotehealthcare

๐Ÿ’ผ About This Role

You'll shape and execute a lifecycle and retention marketing program for a women's health offering. Your work drives patient trust and engagement, directly impacting health outcomes. You'll build this from the ground up in a fast-paced environment.

๐ŸŽฏ What You'll Do

  • Own execution of all lifecycle channels and retention marketing strategy
  • Build 0-to-1 testing engine for automated messaging journeys
  • Collaborate with Clinical and Operations teams to improve patient satisfaction
  • Partner with Head of Growth to bridge acquisition and long-term adherence

๐Ÿ“‹ Requirements

  • 2-5 years of lifecycle marketing experience in DTC
  • Experience owning email and SMS channels with retention focus
  • Strong problem-solving skills in ambiguous settings
  • Ability to translate data into actionable insights

โœจ Nice to Have

  • Experience in a 0-to-1 growth environment
  • Balanced creative and data-driven decision making

๐ŸŽ Benefits & Perks

  • ๐Ÿฅ Competitive healthcare benefits
  • ๐Ÿ“ˆ Generous equity compensation
  • ๐Ÿ–๏ธ Generous PTO policy
  • ๐Ÿ‘ถ Impact on patient care and outcomes
  • ๐Ÿค Collaborative work environment

๐Ÿ“จ Hiring Process

Estimated timeline: 2-4 weeks ยท AI estimate

  1. 1Recruiter Callยท 30 min
  2. 2Hiring Manager Interviewยท 45 min
  3. 3Case Study/Presentationยท 60 min
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